Dynamic Digital Signage: An Idea Whose Time has Come

Digital Signage has forever changed the face of in-store advertising. Traditional advertising mediums such as point-of-sale (POS) posters and display ads cannot keep up with the ever-changing and challenging needs of modern businesses and consumers.

In strong contrast, Dynamic Digital Signage Systems - electronic display screens featuring targeted multimedia content - allows for content to be distributed nationwide and updated within minutes.

The success of Digital Signage Systems becomes evident if you look at global market research firm Frost & Sullivan's latest report, in which they estimate that the worldwide digital signage market will increase from $574.1 million in revenues in 2006, to $4 billion by 2012.

The fact is that consumers demand content that is relevant, timely, and interesting. Where printed media allows retailers to promote scheduled promotions and new product information, the cost of printing, distribution, and the number of man hours spent forever swapping old posters with new ones, is simply not worth the effort.

Dick Trask, Director of Marketing at Scala Broadcast Multimedia agrees. He states that "the real value of digital signage is to be able to deliver the right message at the right time to the right person. In today's world, particularly in the retail industry, it's growing more and more important to be able to focus your message to the audience you want to sell to."

Dynamic Digital Signage does exactly that. Retailers can now create targeted promotional campaigns on a per-store level (i.e. according to variables such as stock levels, external conditions, etc) and update dynamic information such as product prices in real-time.

David Roscoe from ADFLOW Networks attributes the success of Digital Signage to the fact that
"the customer is more engaged with the content, which gives the advertiser a unique opportunity to develop loyalty surrounding their brand. Ultimately, that means more sales."

In short, Dynamic Digital Signage provides retailers with an alternative marketing avenue to generate consumer attention, educate customers, increase in-store traffic, and improve brand loyalty - to ultimately create an enhanced shopping experience, at a fraction of the cost of printed media.

Sound Idea Productions - based in Centurion, South Africa - developed DDS Manager, a dynamic Digital Signage System which provides an inexpensive solution for managing multimedia content for in-store advertising on plasma screens, LCD screens, or television monitors.

About Sound Idea
Francois Karstel founded Sound Idea Productions in 1992, and over the past 16 years we have established ourselves both as a successful and well-respected e-media company, concentrating on all aspects of web development and new media.

At Sound Idea Productions we have incorporated a pro-active approach to problem solving. Utilising the latest technology tools, our experienced team offer a comprehensive blend of skills ranging from web design, and multimedia authoring to Internet software development and e-business.

Call us on 012 664 4227 to discuss how your company or organisation can benefit from digital signage.

References:
http://www.tmcnet.com
http://www.digitalsignagetoday.com